NELSON JAMES
OBJECTIVE
Obtain permanent full-time employment in an environment that will allow me to utilize my professional and interpersonal skills, demonstrate and practice
successful SEO and internet marketing, and promote personal growth.
PROFESSIONAL EXPERIENCE
Vice President of Client Relations, SEO.com April 2005 – Present Lehi, UT
SEARCH ENGINE OPTIMIZATION: Research, evaluate, and optimize client and company site's content, layout, server infrastructure, images, titles, and tags.
Perform in-depth keyword research on targeted markets searching habits. Perform competitive analysis and analyze existing data from server logs and analytics. Create
statistical analysis to project current and future search engine traffic patterns. Use ethical Search Engine Optimization techniques to produce solid high rankings for
numerous keywords. Work hard to have an extensive knowledge of SEO and internet marketing criteria and developing trends.
CLIENT MANAGEMENT: Solicit new clients for the company, create customized proposals, and close sales. Create, manage, and send client reporting including keyword ranking, link building, and analytical reports. Manage client accounts and relationships. Work with client design companies, webmasters and programmers to ensure design and coding maintains proper and effective SEO standards.
EMPLOYEE MANAGEMENT: Implement client marketing strategy and assign specific tasks to employees. Follow up on employee task completion. Train employees on SEO and PPC tactics as well as company policies and procedures. Manage outsourcing relationships and tasks.
PPC: Create, manage, and assist in managing over 40 Google, Yahoo and MSN PPC campaigns for clients and company sites. Analyze campaigns on a frequent basis and optimize them accordingly.
ANALYTICS: Set up analytics campaigns for client and company sites including conversion tracking and ecommerce tracking where applicable. Research client analytics and purchasing habits, which are used to project trends, determine market share and fund allocation, and increase conversion rate and ROI.
MARKETING: Develop and implement internet marketing strategies for client and company sites. Create and manage affiliate marketing websites.
TECHNICAL SKILLS
SEO: Keyword research, competitive research and analysis, full on-page optimization, link building, social bookmarking, copywriting, latent-semantic indexing.
SEM: Web analytics tracking and analysis, landing page testing, affiliate marketing, article submission, press release copyrighting and submission.
PPC: Google Adwords Professional, Yahoo Marketing Solutions , MSN Adcenter.
MICROSOFT: Office Suite 2003, 2007.
ADOBE: Photoshop, Acrobat Professional, InDesign.
MACROMEDIA: Dreamweaver, Flash.
LANGUAGES: HTML, CSS, SSI, PHP (proficient), Actionscript (proficient).
Italian fluency and Spanish comprehension (Volunteer Representative in Italy for 2 Years).
WORK EXPERIENCE
Audio Technician, Office of Information Technology August 2004 – April 2006 Brigham Young University
Recorded, digitized, and edited sound. Teleprompted for forums, devotionals, and conventions. Set up and DJ campus events using portable and non-portable
sound systems.
Research Assistant, Ancient Scripture Department April 2004 – April 2006 Brigham Young University
Digitized and edited sound bites using GoldWave and Audacity. Imported, exported, and edited data using Excel spreadsheets. Created PowerPoint
presentations for use in lectures and meetings.
EDUCATION
BA in Communications, Advertising and Marketing August 2001 – April 2006 Brigham Young University
AWARDS: Graduated Cum Laude, Dean's List, The Honor Society of Phi Kappa Phi, Kappa Tau Alpha, Golden Key International Honour Society.
GPA: 3.8
REFERENCES
Available upon Request