PROFESSIONAL EXPERIENCE

VP Marketing, Lendio.com

February 2011 – July 2011                                                                                                                                 South Jordan, UT

Responsible for the creation and management of a marketing team as well as the strategy, tactics, and programs to create interest and demand for Lendio’s products and services. Utilized public relations, SEO, PPC, digital advertising, social media, email marketing, and conversion optimization.

Accomplishments: Created a team of 8 employees; Increased total site visits by more than 270%; Increased organic traffic visits by 346%; Visit to sign up conversion rate increased from under 1% to over 10% through conversion optimization; Created a 3% lift in paid subscriptions through the development of an automated email workflow system; traction from TechCrunch (2x), Forbes (2x), Wall Street Journal, CNBC, MSNBC, Inc., CBS Money Watch and many others.

 

President, SEO.com

August 2010 – February 2011                                                                                                                                            Bluffdale, UT

Responsible for the day-to-day operations of the company. Set the overall strategy, mission, vision, and values. Promoted a culture that reflected the organization’s values, encouraged high performance, and rewarded productivity. Oversaw the development of budgets of each department that supported the operating plans. Developed and monitored strategies for ensuring the long-term financial viability of the organization. Managed recruitment and contracting of company and staff, managed employee development and training, policy development, employee relations, compliance, etc. Served as the primary representative for the organization, managed press strategy and development, lead flow, marketing budgets and channels, production and distribution of all materials; oversaw research and development of new technologies and processes.

Accomplishments: Expansion of team by 40%; increased leads by 191%; Increased monthly sales by 47%; increased site conversion rate by 5.6%; Created a new and successful SMB partnership; Mountain West Capital Network Emerging Eight, Utah Business 100 Emerging Elite; Achieved the best sales months in the company’s history.

 

Vice President of Client Services, SEO.com

June 2007 – August 2010                                                                                                                                                     Bluffdale, UT

Managed processes, design, delivery and quality of all client services for the company (SEO, PPC, Social Media, Conversion Optimization, Web design and development, PR); determined and performed analysis of top key performance indicators for the organization and for clients; developed and managed client accounts and relationships; implemented client marketing strategies; trained employees on fulfillment tactics as well as company policies and procedures; managed outsourcing relationships and tasks; developed and implemented comprehensive internet marketing strategies for client and company sites; stayed abreast of current industry trends, anticipated future trends and made changes to processes to stay ahead of the competition. Accomplishments: Sold and successfully managed the global Dell.com account; Hired, trained and managed over 50 employees; Created four additional successful client services; Restructured the SEO team for scalability; Increased client retention rates by 8%.

 

Director of Marketing, WebTargeted.com

April 2005 – June 2007                                                                                                                                                          Lehi, UT

Responsible for the marketing and PR of WebTargeted.com as well as the management of all client services; oversaw lead generation through site optimization and other lead channels; solicited new clients for the company, created customized proposals, and closed sales; managed

all client accounts (PPC & SEO) and relationships; created and managed affiliate marketing websites.

Accomplishments: Assisted in building the company from two to six employees; Trained and managed four employees; Developed multiple profitable affiliate sites; Increased client base by 650%; Assisted in the acquisition of the company.

 

TECHNICAL SKILLS

Expertise in global SEO strategies, web analytics, conversion optimization, social media, PPC, affiliate marketing, online PR, email marketing, banner advertising, Microsoft Office 2010, Adobe Photoshop, Fireworks, Dreamweaver, Flash (proficient), HTML, CSS, PHP (proficient), Actionscript (proficient).

 

EDUCATION

Brigham Young University

August 2001 – April 2006                                                                                                                                                     Provo, UT

BA in Communications, Advertising and Marketing

GPA: 3.8, Graduated Cum Laude

Dean’s List, Phi Kappa Phi Honor Society, Kappa Tau Alpha, Golden Key International Honour Society

Italian fluency and Spanish comprehension (Volunteer Representative in Italy for 2

Years).

 

REFERENCES

See my references on Linkedin